Insights on Retention & Engagement

Most multifamily reviews are polite but empty — and useless for AI search. With AEO (AI Search Optimization), every review response can become a data point that surfaces in ChatGPT answers, turning reviews into a true visibility strategy.

Onsite teams can’t carry AI. Staff turnover resets everything, and one-off hacks don’t scale. Resident Intelligence, delivered through vendors like HeyNeighborly, provides the structure that makes AI work for multifamily.

Why Your ORA Score Doesn’t Help You Lease → ORA is a vanity metric. A community can have a 95 score and still be stuck at 70% occupancy. ResidentOS replaces vanity scores with Resident Intelligence and Resident Memo — giving owners and PMCs actionable insight into what truly drives leasing performance.

What Is Resident Intelligence? → It’s the connected layer of reputation, marketing, and leasing signals that explains why communities win or lose leases. ResidentOS turns those signals into action through Resident Memo and the Resident Intelligence Vault.

BlackField Management is now HeyNeighborly™ — same services, sharper focus, and a clear role inside ResidentOS™.

Content sessions are the backbone of ResidentOS™. One annual session (HDR, video, or site visit) keeps communities fresh online — with site visits providing the real-time updates that make every channel work.